Technically Speaking

Stay on top of the constant stream of new digital tools on the market for brokers and agents. We’ve got you covered on everything from apps to CRMs in our monthly column dedicated to all things proptech.

3 social media apps made for real estate that luxury brokers love

REAL Messenger, 1060 and are the trending real estate apps to keep your eyes on in 2023. Here are their pros and cons.

Capture a broader audience by using computer vision on your images

A picture can say a thousand words, but did you know that your property images can do even more by using computer vision technology?

Using business intelligence technology to grow your real estate business

Analytics and data visualization have emerged as winning real estate strategies in a society where data is viewed as gold. 

How power dialers can make you a super agent

Do you ever wonder how super agents are able to generate so much business? Believe it or not, many of them are cold-calling, and they are able to do it en masse using power dialers.

Are AVMs (automated valuation models) replacing the CMA?

With the advancement of tech-based real estate services, customers can easily estimate the value of their homes without involving a Realtor. The big question is, how accurate are they?

Two tools to build your online presence to get your testimonials noticed

Success requires a solid reputation, and getting positive reviews is key to surviving in this business. So check out two review platforms: RateMyAgent and Testimonial Tree.

3 open-house tech apps that can turn visitors into clients

If you’re still using paper and pencil to register guests at your open houses, then it’s time to get on board with technology that will make your life easier.

Save time and automate! Freshdesk is one tech tool you should not be without

Check out Freshdesk, an intuitive, omnichannel customer support platform which digitizes your customer engagement.

Two tech tools to create your own 3D floor plans

Providing a 3D floor plan where buyers can virtually immerse themselves into the space is key to securing an in-person viewing.

Best tech tool for new agents to grow their business

There is a tool that will make you become more productive, help grow your real estate business and manage your clients effectively. The name of this tool is Folio.

How to get started with video marketing

For agents still putting off video marketing, it’s not too late to get started in learning to create high-quality video content for each property you list and to market it yourself.

Jumping on the Chatbots train — using AI to automate your customer engagement

Chatbots are becoming the Holy Grail of communication and customer care in real estate. But it becomes increasingly challenging when you have to manage these relationships by yourself.

Win over luxury consumers with digital storybooks

When it comes to selling a luxury property, we aren’t just selling a home. We are selling a dream. In order to sell that dream, we need to create a compelling story with our luxury property as the main character and present that story in an engaging digital storybook.

Hiring a virtual assistant doesn’t have to break the bank

Consider hiring virtual assistance — and do not fear! Our world has become so accustomed to working remotely, and technology has kept up with it.

Two easy tools to put you in control of your client’s home loan

With these tools, you have the advantage of keeping the lender in the palm of your hand, staying on top of the daily mortgage rates in real time and having the qualification tools to help your clients find the best solution for their home loan needs.

Business planning software to make 2022 your best year ever

All successful businesses (and Realtors) have a business plan, and if you have never created one, then now is better than ever to put one together.

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