Rechat, a Dallas-based, AI-powered real estate startup, named Zane Burnett vice president of innovation and industry insight. In the newly created role, Burnett will oversee industry relationships, strategic planning and implementation and product development for the platform, which serves as a fully integrated marketing suite, CRM and transaction management system.

“Zane brings considerable industry relationships and experience working directly with brokerages and their agents. That gives him a deep understanding of the pain points brokers and agents face on a daily basis and the current solutions available in the marketplace,” Rechat Founder and CEO Shayan Hamidi said in a press release. “His unique perspective will allow us to continue to build on our current offerings to create an unparalleled solution that evolves as the industry does.”

A U.S. Air Force veteran, Burnett’s career began as an explosive ordnance technician and as an advisory board member for Rutgers University’s Big Data program. Most recently, Burnett worked as chief digital officer for Willis Allen Real Estate, a luxury boutique firm in Southern California. In the past, he also served as a consultant to ActivePipe and Leading Real Estate Companies of the World and was vice president of digital innovation and technology at Alain Pinel REALTORS®, a luxury real estate brokerage that was acquired by COMPASS in 2019.

“There are a number of companies trying to simplify the process of buying and selling homes. What impressed me about Rechat is that it isn’t built on legacy software. Rechat’s forward-looking approach has enabled it to build a complete and integrated ecosystem and leverage AI in ways others simply cannot,” Burnett said. “I’m excited to work with Shayan and the rest of the Rechat team to continue to provide real estate professionals with the tools they need to differentiate themselves and ultimately create a better client experience.”