Improving Your Business

Stories, articles and advice aimed at improving your business

3D home tours, customization and other keys to reaching today’s new-construction buyers

One of the biggest hurdles facing residential builders is raising awareness of their projects among prospective buyers, according to Zillow’s recently released new-construction consumer housing trends report.

Compass launches new tool to help agents and team leaders track performance

Compass recently announced the start of its new Performance Tracker, designed to help agents track and analyze their business metrics.

Top Producer Software now offers lead generation

The real estate software provider Top Producer is launching a new product: Social Connect, the company’s first-its-kind lead generation tool.

Realtors are writing listings with AI… Can you spot the difference?

The AI program ChatGPT mimics creates home listings with desired industry lingo, dropping real estate buzzwords with apparent ease. Can you tell the difference?

Two tech tools to create your own 3D floor plans

Providing a 3D floor plan where buyers can virtually immerse themselves into the space is key to securing an in-person viewing.

Residential Real Estate Council to provide MoxiWorks HR tools through Broker Solutions 

The tools include MoxiEngage, a CRM specifically designed for real estate agents; MoxiPresent, a comparative market-analysis presentation tool; and MoxiHub, a brokerage intranet. 

MoxiWorks acquires lead nurturing platform ActivePipe

Real estate technology platform MoxiWorks recently announced the acquisition of ActivePipe, a lead nurturing platform for real estate professionals.

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