@properties rebrands to @properties Christie’s International Real Estate following acquisition

by Emily Mack

@properties has officially rebranded to become @properties Christie’s International Real Estate. The Chicago-based brokerage acquired the Christie’s International Real Estate business, the luxury real estate arm of the art auction house, in December 2021. With the transaction completed, the newly lengthened name now applies to the firm’s local real estate offices, across Chicagoland, Northwest Indiana, Southwest Michigan and Wisconsin.

“When we established @properties in 2000, the name positioned us as a forward-thinking company and helped to differentiate us from the old-line brokerage firms in the market. Over the years, it evolved into a brand that is synonymous with market-leading, relationship-focused, tech-forward real estate,” @properties co-founder and co-CEO Thad Wong said of the firm’s original name. “Meanwhile, the Christie’s International Real Estate brand has come to symbolize the pinnacle of luxury brokerage and the industry standard for service and professionalism around the world.” Intertwining those concepts, Wong says, “We’re proud that that each of these important ideas is now represented in our brand.”

Ranking eighth on the REAL Trends 500 list of the largest residential brokerage firms in the U.S. by home sales volume, @properties already held the No. 1 market share in Chicagoland. And now, as owner of the Christie’s International Real Estate global network, the company will access offices in London, New York City, Hong Kong, Los Angeles, Palm Beach and more. Between those Christie’s affiliated brokerages, roughly $500 billion worth of real estate transactions have been recorded over the last five years.

“We chose to pursue this new direction for Christie’s International Real Estate for two strategic reasons,” Christie’s Chief Operating Officer Ben Gore explained in 2021, at the time of the acquisition. “First, because @properties possesses the unique resources and capabilities to invest in expanding the Christie’s International Real Estate brand and its affiliate network both within the U.S. and on a global scale; and second, because this will enable Christie’s to focus our resources on the core priorities of our business in the art and luxury goods market.”

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